Hyundai off to a good start in the Surveillance Space

Dugho Kim,
Representative & Vice-President,
Hyundai Corporation, India

The Indian electronic security market is estimated to be US$450 million and will grow at an annual rate of 25% over the next four years. With rapidly increasing urbanization, economic liberalization and criminal activities at different levels of the society, there is a clear need to deploy and upgrade the security infrastructure to more modern and sophisticated equipment across the country.

Hyundai’s foray into Surveillance Space

Hyundai, the latest entrant in the country’s surveillance space, has made its foray into the Indian market with a strategic alliance with Aditya Infotech Ltd.  The company has introduced itself into the market with a range of security solutions that includes a wide variety of analog cameras in the VUMAX range with High-Definition advanced features. The Digital Recorder range, PROMAX, includes multiple variants with up to 16 channels that are designed to provide high-quality images while conserving storage and network capabilities. “All products in this range have been developed as per the Indian environment and conditions, keeping in mind the local asset or vertical requirements. Hyundai seeks to create a climate of confidence by contributing to the safety and security of people and transportation in India,” said Dugho Kim, Representative & Vice-President, Hyundai Corporation, India.

As part of its association with Aditya Infotech, the latter will be the exclusive Indian distributor for Hyundai’s entire range of security solution products that include analog cameras and digital video recorders. Commenting on the partnership, Kim says, “AIL has a strong team of more than 550 sales, technical and solution experts and support professionals in more than 45 cities of India, catering to 6,000 system integrators and channel partners. The Aditya team is committed to aggressively promote and distribute our products and solutions in India.” 

Myriad opportunities for Hyundai

Given an unsecured environment in India, there is a need for security solutions in almost any vertical today. The demand is for surveillance solutions that are designed to best suit any vertical from smaller to large applications. “We are completely equipped at providing world-class security solutions, tailored according to the requirements of the customers from every vertical. Our experts at the R&D team are delicately developing security solutions for the ever-growing needs of the Indian market,” asserts Kim. 

The real estate sector is thriving in India and with it the security and safety concerns among residents, offices and commercial places are also growing. Parks, gyms, parking lots, elevators and many such places inside the buildings require constant monitoring for the safety of residents. The real estate sector, in other words, is seeing increased adoption of surveillance solutions to ensure safety to its residents. Most of the buildings and construction companies are opting for better safety and surveillance equipment, which makes real estate a potential consumer for Hyundai.

Other than that, various incidents at the domestic and international level have created a growing need and understating of high-end security and surveillance solutions in the Government. The Government has become more aware and cautious about public safety and security after unfortunate incidents and has started allocating funds towards various city surveillance projects. “We have noticed a rapid growth of – and demand for – intelligent surveillance solutions in public areas, transportation and other areas of concern. Hyundai is equipped with surveillance solutions that can be deployed at different places to create a safer environment,” Kim views. 

The Future ahead…

This might just be the beginning of a journey for it as many would point out, but Hyundai has already managed to traverse a long way in securing itself a position in the surveillance space. And it is here to stay as long as the market continues to grow. Coupled with it is its partnership with Aditya Infotech that complements the strengths of both the parties and fortifies their capabilities in this region. 

samrita@varindia.com