Huge line Outside Apple stores to grab their new iPhone 11

Huge fan of Apple iPhone thronged to the Apple Authorised Resellers and premium stores across India to grab new iPhones 11.

People queued up at various Apple stores across the country - from DLF CyberHub in Gurgaon to Mall in Saket and Lower Parel in Mumbai and UB City in Bengaluru -- to get their pre-ordered iPhone 11, 11 Pro and 11 Pro Max.

As per Tarun Pathak, Associate Director, Counterpoint Research, they are picking up a strong festive uptick for iPhone 11 series in India, especially the iPhone 11. We won't be surprised if Apple hit its record festive season sales in India driven by iPhone 11 and XR, Pathak said.

Looks like Apple iPhone 11 pricing strategy is going down well for the consumers. Additionally, the offers on top of it from the financial/retail partners make it a great buy for users looking to upgrade.

The iPhone 11 devices went out-of-stock in India at both Amazon India and Flipkart in just three days after the pre-booking was opened on September 20.

With the iPhone 11 and its higher priced variants, what Apple has been able to achieve is to bring forth a wholesome value proposition for iPhone users seeking to upgrade. iPhone 11 is also a significant upgrade considering the fact a good number of people were sitting on older generation iPhones in India.

Amazon and Ingram Micro have tied-up with HDFC Bank and are offering cashback offers of up to Rs 7,000 on iPhone 11 Pro, and Rs 6,000 on iPhone 11. There is a cashback offer of Rs 4,000 on Apple Watch Series 5 as well. Whereas, Flipkart is offering cash back of up to Rs 7,000 on iPhone 11 Pro Max, Rs 6,000 on 11 Pro and 11. The new iPhones also have a six-month 'No Cost EMI' option available on Amazon.

Lastly, the premium market is growing and new launches will further drive growth of premium market in the fourth quarter this year. Pathak concluded.