Huawei Honor secures its position in Indian market

Huawei’s e-brand for digital natives, Honor has emerged as one of the fastest-growing smartphone brands in India. With innovative and best-in-segment products like Honor 7X, Honor View 10, Honor 9 Lite, Honor has shown momentum and growth in the Indian market.
 

Honor as a young and fearless brand was born to deliver best-in-class cutting-edge smartphone technology to young millennial audience, and has produced some of the best smartphone devices for Indian consumers in 2017.

Huawei witnessed a massive overall growth of 165% in CY 2017, as per Counterpoint, Q4 2017 report. While Huawei focussed on wearable devices, it was Honor that played an instrumental role in brand building, and launched global bestsellers that became India’s bestsellers. The budget bestseller smartphone, Honor 7X was pivotal in the growth of the brand towards Q4, 2017.

Further, the launch of Honor View 10 and Honor 9 Lite has paved the way for greater recognition of the brand in India, thereby reinforcing its global leadership. Honor 9 Lite has been a sold out all four times on Flipkart, making it one of the most popular Honor smartphones, to date.

“Honor alone registered an unprecedented growth of 300%, owing to successful smartphone launches in Q4. Products like Honor 9 Lite, Honor 7X, Honor 8 Pro and Honor 9i have redefined the magic of dual camera photography, whereas product like Honor View 10 has been integral in delivering the true AI experience available in a smartphone. We are proud of our strong growth and will continue to focus on superior quality devices for our Indian consumers,” said P. Sanjeev, Vice-President – Sales, Huawei Consumer Business Group.
 

Honor is the first smartphone brand in India to introduce Artificial Intelligence (AI)-driven smartphone, Honor View 10 at very pocket-friendly cost, in line with the brand’s commitment towards the Indian market.

The launch of Honor View 10 marked the beginning of a new AI era, making consumers shift from the smartphones to “Intelligent” phones. The latest offerings from Honor, Honor 9 Lite and Honor 7X have reshaped the budget smartphone category in the Indian smartphone market, owing to competitive hardware and software features, and have been termed as best-budget smartphones by the media critics.