HPE's edge-to-cloud platform as-a-service vision to ensure our partners to get prepared to incorporate an as-a-Service model by 2022

AMER WARSI, India Channels and Ecosystem Sales Leader, Hewlett Packard Enterprise

Need of a Partner Programme 

We strongly believe in leading through collaboration and inclusion by building positive relationships and inviting ideas and perspectives to achieve goals and objectives. Our Partner Ready Program is one of the strongest in the industry, more than 30 years old with 80,000+ partners globally. Over 70% of HPE sales go through the channel, therefore our channel partners are at the forefront of HPE’s innovations. We are constantly evolving the partner program to align with HPE’s edge-to-cloud platform as-a-service vision to ensure our partners can be successful today and are prepared to incorporate an as-a-Service model by 2022.  

Importance of a Partner Programme  

Our partners are an important extension of our own sales and technical teams, and they are a powerful force in driving growth. As we advance along our journey to becoming an edge-to-cloud platform-as-a-service company, we see an opportunity to bring our partners on that journey and ensure they have the resources and tools to deliver the outcome-based solutions our customers need to innovate and take their business to the next level. We continuously invest in evolving our Partner Ready Program and we listen and consistently develop new initiatives in the HPE Pro Series. This helps our partners create differentiation in increasingly competitive markets and enhance their skills. Additionally, we are consistently adding new initiatives to maximize profitability for our partners and to respond to partner feedback.

Main Concerns to Address 

HPE asserts its Partner Ready Program leadership by continually listening to partners, delivering on our commitments and responding to their requests. In designing the HPE Partner Ready Program, HPE considers a number of things – how to align the program with the HPE vision, how we can work together to meet the needs of our customers, and how to ensure our partners remain profitable. Moreover, we have personalized the partner journey to as-a-Service, and have enhanced the Partner Ready Program to ensure profitability, industry recognition and differentiation for partners as well as the support they need to evolve their business at their own pace.