HP Inc. strengthening its foothold in A3 printer segment with launch of its 1st HP Print Café 

HP Inc., the market leader and No.1 Print Brand rated in IDC Asia Pacific Quarterly Hardcopy Peripherals Tracker, CY2018Q1- CY2019Q1, is strategically shifting its focus on A3 printers and expansion of Install Base in the market. With this the company is entering in the Jobbers segment to open up avenue of selling new A3 machines. 

In line with this strategy, HP Inc. has come up with its first Experiential Lounge – HP Print Café. It is located at well-known and busy jobber hub of New Delhi - Daryaganj. It has been launched in partnership with A3 Premier Partne - Vijex Vyaapar Pvt Ltd. HP Print Café is an exclusive format of an experience center where jobbers can have a hands on experience and also can touch and feel of HP’s A3 Products and Solutions. Partners can experience all new technology offerings like HP Roam, service offering like SDS and its world famous security offerings at the Print Café.    

HP Inc. is fortifying its foothold in the segment and penetrating deep into it with a robust A3 Secured Product line-up,with more competitive products, supply connect programs and service enablement.

The printing company is also planning to expand its Print Café base in every state in a similar or smaller formats where further customers will also have an option to locate an HP Print Café which will address all their Printing Needs.