HP drives digital adoption of its partners with various strategic initiatives 

Gurpreet Singh Brar, Senior Director, Head - Channel Sales, HP India Market 

“We are a highly channel focused company and our growth strategies revolve around enhancing the channel capabilities. An easy, effective and transparent partner compensation framework is very important for the company to drive the strategic objectives and growth. Driving the partner program with a high level of ownership acts as a strong foundation for any organization for building channel trust and loyalty.

Digital presence is gaining a major relevance for the partners especially after the pandemic. We at HP are constantly driving digital adoption of our channel partners with various strategic initiatives. To name a few we have done the exclusive retail channel( HP Worlds) Digitalization called Parivartan which is focused on digitizing the retail aspects like footfall tracking, lead generation, CRM modules, running digital promos etc.

We are driving various Partner programs focused on digital Campaigns to encourage them to go digital, SEO marketing initiatives like geo tagging of partners , keywords search  etc to generate leads and reach a focused customer base, training programs for channel partners on digital trends etc. In order to adapt to the changing channel ecosystem, we constantly innovate the partner programs for creating a balanced approach across all channel pipes.”