HP announces new Channel Strategies for Partners

HP India has announced new strategies for its channel partners with the launch of HP Connected that will give Indian consumers choice and access to global and regional digital music and content.

HP is committed to offering – simplicity, profitability and engagement to equip and assist its channel partners with a strategic focus on sustained profitable growth, building a scalable channel structure and providing best-in-class retail experience. HP has also devised new channels to set up HP online stores and increase focus on online portals along with developing key consumer electronic stores.

Speaking at the occasion, Rajkumar Rishi, Director, Consumer Channel, PPS, HP India, said, "The optimized PPS structure makes HP a stronger partner and easier to do business with. We have streamlined our channel partner engagement processes to give partners an improved experience. We are also investing in programmes, people, and resources to equip our partners and help them drive profitable growth in a rapidly-changing marketplace."

Having joined forces with entertainment giants Universal Music India and Hungama, HP India offers a unique subscription-based music service, which provides unlimited downloadable music free of charge for one year. This brand new service is available on selected HP Windows 8 notebooks.