HP and its partners try to match the speed and agility demanded by customers

Gurpreet Brar 
Head, Channel Sales and Distribution, HP India

“Technology and digital transformation are advancing at an astounding pace while business models are shifting from simple transactions focused on selling products to contractual relationships. Customers have dramatically altered how they research, purchase and engage with brands, buying more products and services through digital channels, such as e-commerce, partner portals and marketplaces. This requires flexibility in channel offerings, an agile supply chain and, more importantly, the data to predict the impact and address changes speedily to the benefit of the channels and their enterprise customer needs.
 
HP reinforcing its partner-centric approach

HP is not only transforming the purchasing experience but also the way technology is impacting retail. In a period, where brick and mortar businesses were under pressure, HP has gone ahead and opened new HP World Stores across the country. HP is banking upon digital transformation, data and analytics to support our partners into the new era. Today the brand has over 600+ HP World Stores across India, out of which 100 new stores were in opened in the last year. 

The pandemic has forced businesses to innovate and transform significantly towards a digital first ecosystem to survive and overcome the challenges. HP is banking upon digital transformation, data and analytics to support our partners into the new era. The channel program ‘Amplify’ reinvents how we collaborate with partners to collectively advance our customers’ goals and ambitions from the ground to measure and reward partners for a variety of Performance indicators. HP is and will always be a partner-centric company. We understand that there is a growing need for brands to create multiple touch points for customers in their purchasing decisions. In fact, the journey continues even after closing the purchase, on social and after sales. Together with our partners we are working to match the speed and agility demanded by customers and consumers.

Therefore, our channel partner program, HP Amplify has been designed from the ground up to turn data analytics into insights that spark new strategies, steer innovation and reward partners for performance, collaboration and capabilities while accelerating digital transformation with insights, building a driven data culture and augmenting common knowledge with collaboration tools.”