Honor going aggressive on Indian market

Honor has notched up the number 1 online brand position in China, as per Sino-Market Research and is looking to replicate success in India with strong product pipeline and customer centricity.

Honor has recently completed four years in China and the young brand has already created waves by clocking some impressive numbers in China and is rapidly growing in other global markets. Between January and November 2017, Honor had shipped a total of 49.7 million handsets in China with sales exceeding US$10.9 billion, according to Sino-Market Research. The company claims to have shipped 73 million smartphones worldwide in the first half of 2017 in July, an increase of 20.6% Year-on-Year. Currently, Honor’s overseas business contributes 15% of our total revenue which is growing rapidly.

Honor has named India as its key focus market and is looking to replicate this success in India which is clearly demonstrated by the company through the overhaul that it has brought to its India strategy.

In a short span of less than a month, Honor has launched two successful smartphone models in India – Honor 7X and View 10, both of which have been strongly lauded by consumers and have superseded all the previous sales numbers. The Honor 7X has already clocked 4 million global numbers and is the bestseller on Amazon India and was the Amazon Choice smartphone and this success was followed by Honor View 10 clocking five times more sales than its predecessor 8 Pro on its maiden sales day in India.

Delivering on its promise of rich smartphone experience for Indian consumers, Honor has become very aggressive in bringing updates – be it for the latest Android versions or its own EMUI and also recently announced EMUI 8.0 to enhance user experience. Additionally, Honor also strengthened its service capabilities by adding four more exclusive service centres to cater to after-sales service.