Honor brings its new offering with AI Technology and GPU Turbo

Honor has launched Honor Play that aims to deliver maximum performance at a phenomenal rate. The device is equipped with the flagship Kirin 970 AI processor, with "Neural Processing Unit" (NPU) that specializes in the acceleration of Machine Learning (ML) algorithms to perform AI tasks. The Honor Play will be exclusively available on Amazon.

Commenting on the launch, P. Sanjeev, Vice-President – Sales, Huawei India-Consumer Business Group, said, “With a clear focus on design, innovation and seamless experience, Honor is expanding its influence globally as well as in India. Honor will keep surprising and delighting the young generation with its stylish design, superior performance and unique features, setting new trends and redefining accessibility. The launch of Honor Play marks the beginning of innovative technology with Kirin 970 and AI technology, making consumers shift from smartphones to ‘Intelligent phones’.”

Crazy Fast Performance with GPU Turbo

GPU Turbo is able to accelerate performance by optimizing the software and hardware resources. With GPU Turbo, graphics processing efficiency is improved by up to 60 per cent, while overall SoC power consumption is saved by 30 per cent. This is beneficial since graphically demanding operations typically consume battery quickly.

Play harder: GPU efficiency is increased by 60%, and the single frame SoC energy consumption is reduced by 30% - a remarkable improvement over other performance and gaming phones.

Play smoother: GPU Turbo reduces the jitter rate by maintaining the optimum FPS of the mobile device for a smoother, more comfortable performance

Crazy Smart Experience

The gaming experience is AI-enabled for total immersion. This 4D gaming experience includes not only graphics and 3D audio effects, but AI vibration customized games and matched to in-game objects and scenarios.

AI 4D Smart Shock

The AI real-time image and audio recognition is enabled for 30 different scenario 10 different vibrations, according to the direction of approaching enemies or gunfire, and users will even feel the kickback as you pull the trigger.

AI 3D surround sound

Histen 3D audio technology offers an ultra-wide 3D sound field for users. This virtual surround sound offers a cinematic experience with four modes: near, front, wide and grand. This is supported by both wire earphones and headphones with 3D stereo effect.

AI boost

Honor Play is one of the smartest mid-range phones on the market, offering an exceptional performance for work or play. Casual users will get just as much fun from this device as gamers, thanks to the Kirin 970 NPU.

Dual Rear Camera with AI Technology

The Honor Play is equipped with 16MP+2MP Dual rear camera backed with AI technology to convert regular photos in professional photography. The “Smart technology” can auto-identify scene types and adjust the camera settings accordingly. To give a perfect image Honor’s AI Camera technology adjusts the exposure and colour accordingly, the technology recognizes 22 objects real time and 500+ scenarios in real time, and the AI motion detection makes snapshots easier with better stability. Moreover, the AI Motion Detection, EIS and the AI Image Stabilization function enables to capture every moment.

A Design for work or play

The Honor Play’s slim and subtle unibody with metal design is available in two textured colours: Midnight Black and Navy Blue.

At the back, the Honor Play comes with a fingerprint scanner that sits at the centre of the smartphone. The left side of the phone has hybrid-SIM slot, the volume rocker and the power button is placed on the right. Honor has also included a 3.5mm headphone jack which is at the bottom of the handset along with USB Type-C charging port, microphone and speaker grille.

Notch FullView Display

Honor Play is equipped with 16.0cm FullView HD + (1080x2340 pixels) with a 19.5:9 aspect ratio bezel-less Notch display that 89% screen-to-body ratio. Additional, the split screen function for multitasking will allow users to do much more with screen time.

More Battery Time

Cutting-edge technology often affects the phone’s efficiency or drain its battery. The huge 3,750mAh battery allows for heavy gaming and entertainment use, and gives a usage of 1.5 days.

Android 8.1 and EMUI 8.2

Honor play come with EMUI 8.2 based on Android 8.1 to unleash amazing processing power and reduce any disruptions due to rendering and lagging. The Honor Play will be available in two variants: 4GB RAM & 64GB ROM variant and the 6GB RAM & 64GB ROM variant

Price and Availability

The Honor Play with GPU Turbo and AI technology is available at a price of Rs.19,999 for 4GB RAM & 64GB ROM variant, the 6GB RAM & 64GB ROM variant available at a price of Rs.23,999.