Hitachi Vantara outlines the goals it wishes to accomplish before designing a program

Anupam Nagar
Senior Director, Strategic Partners and Alliances - Hitachi Vantara

“Partners are a critical part of every business and implementing creative partner programs help drive mutual success. Moreover, effective collaboration with partners helps design joint innovative solutions that can help tackle client challenges better. This co-creation and joint go-to-market along with partners is with the goal to help customers in their business journeys. Our joint business planning process with Partners focuses on core initiatives, solutions, and a route to market, where we and our partners want to go. 

Key components of Hitachi Vantara’s 
Partner program

Our Partner Program starts with the new and revamped Partner Portal that provides all information to our Partners in an easy to consume design. This Portal provides partners with inputs on all current programs, resources and benefits available to them based on their Partnership level. 

Starting with a joint business plan, our teams work with partners to provide them with full or co-funded resources to augment their sales, pre-sales or services strength as long as the agreed ROI is maintained. To support the joint business plan, our partners and our teams arrive at all outreach activities, and these are supported by MDF. Our Partner Marketing team helps partner execute these activities and track ROI. Partners have access to a very versatile Partner Marketing Hub on our Partner Portal from where they can launch and track all their marketing campaigns.

We pride ourselves in providing one of the best Rebates programs in our industry today. It is very simple to understand, and our partners can easily predict their earnings. It provides stackable rebates to drive the desired outcomes and benefits partners who are certified. Aligned with our Partner Program objective outlined below, and assisted by several seasonal time-bound benefits, our Rebate program provides great earning potential to our Partners. It is important to work closely with your partners and outline clear expectations/goals that you wish to accomplish through your partnership model before designing it. It should also be borne in mind that no partnership models or programs can be static. It must keep changing in line with business imperatives and create the desired positive changes. There should be an easy flow of information and convenient collection of feedback, to ensure smooth operations and constant improvements.”