Hitachi Vantara designs the partner program in line with business needs  

Darsshan Somaiya, Partner Sales Organisation - Hitachi Vantara
 

“Hitachi Vantara has strengthened the channel partner organization with customer support and services capabilities in the last few quarters. This year pre-sales and post-sales individuals of the key channel partner organizations are being trained on Hitachi Vantara’s operating systems, thus forging the growth of midrange storage solutions, along with the data virtualization concept. The Partner technical advisor committee has been formed for 12 plus months with key channel eco system partners. These channel partners have certainly confirmed that we are creating and delivering value for end customers and are on the right path as a company.  

In India, we are focused on the end customers of our channel partners in the commercial segment, which constitutes around 65% of the India SMEs. We have high visibility and investment in the midrange storage offerings, helping the channel eco-system stay ahead of the curve in the commercial segment. Our partnership models of resell, deliver, managed services and co-create are all based on the three pillars of PREDICTABLE< PROFITABLE and PROFITABLE. The key step is to take the best industry parties in account and help our partners grow their leverage with their customers.  

As an example, we help our partners align with our OEM alliance partners to expand the offering and leveraging the eco system. We offer various models of consumption to our partners and customers by way of our offerings under Everflex. The partner program is always designed with the changing needs of the businesses and partners.”