Hike introduces Sticker Chat - a new & personalized way for young Indians

Hike has announced the launch of Hike Sticker Chat, a new & personalized way for young Indians to express themselves with their close friends. Targeted towards the new age Indian internet user, Hike Sticker Chat uses Machine Learning to bring Stickers front and center with powerful sticker suggestions.

Kavin Bharti Mittal, Founder & CEO, Hike, says, “We're really excited to launch Hike Sticker Chat, a new and an incredibly personalized way for young Indians to express themselves with their close friends. Stickers are at the center of Hike Sticker Chat and are built with Machine Learning at its core. The app seamlessly tailors itself around each user’s tastes to make communication really simple and expressive by bringing you the right sticker at the right time. In a diverse landscape like India where dialects change every few kilometers, keyboards aren’t well equipped hence the new-age Indian internet users are looking for a seamless way to communicate. With this launch, we're taking a big step to solve for that gap by reducing people's dependency on the keyboard.”

With the rapid rise of 4G and advanced smartphones, Hike believes that users want simpler apps that do one or two things really well. Hike Sticker Chat is the first step towards that, as it transitions from one Super App to Multi-apps.

Hike has always kept the Indian internet user at the core of its innovation. Using stickers as a foundation to create customized localized communication, Hike Sticker Chat has over 30,000 stickers available in 40+ Indian languages and dialects. It expects to have over 100,000 stickers across languages by the end of the year, with an aim to cover a larger percentage of every major Indian language’s vocabulary.

Hike Sticker Chat Features:

* Sticker Suggestions- Easily discover the right sticker at the right time while you're chatting. Powered by advanced Machine Learning algorithms, which personalize the experience for users

* Quick Reply- Tap on any sticker to send or receive quick reply or follow up with a relevant sticker

* Text to Stickers- A fun new way for users to turn their texts into a variety of vibrant stickers in real time

* Swipe to Reply- An easy and seamless way to reply to all messages and stickers received

* Moments- An exciting upgrade of the Timeline, Moments is a way for users to capture & share their favourite memories with their close friends

* Star Message- Enables users to easily save messages to refer to them later. One of our top requests

* Cleaner Experience & Better Performance- Highly responsive & super-fast chatting experience