NEWS

HDFC Securities ties up with IBM over new mobile app

By VARINDIA - 2015-02-05

HDFC Securities has announced that it has teamed up with IBM to launch a new mobile app that allows clients to securely trade stocks, track and manage portfolios and market movements, as well as analyze industry research and trends. The new app enables HDFC Securities to offer more advanced stock trading features and capabilities, and better engage with investors in an increasingly competitive space. HDFC Securities selected the IBM MobileFirst Platform that allowed its app development partner to create a set of mobile apps for multiple devices and operating systems in a secure environment. “These trading apps are core to our mobile enterprise strategy, helping our clients to seamlessly access their account status and trade from anywhere, at any time. We chose to work with IBM to quickly deliver our services via mobile devices and provide a richer, more engaging trading experience,” said Vivek Joshi, Chief Technology Officer, HDFC Securities Ltd. “IBM is helping financial institutions such as HDFC Securities unlock the full potential of enterprise mobility. The IBM MobileFirst portfolio provides the flexibility to develop apps that improve customer relationships and enable the delivery of new products and services built for specific user requirements in the financial services industry," said Hitesh Shah, Director, Software Segment, IBM India. HDFC Securities is the first IBM MobileFirst Platform stock trading client in India to go live with a publicly downloadable app. Given the highly regulated nature of this industry, IBM will enable HDFC Securities to respond quickly to the changing market dynamics and meet customer’s demands.