HDFC Life Insurance sets up 150 BOTs for seamless experience

HDFC Life Insurance Company has announced of successfully deploying 150 bots to offer a seamless experience to employees as well as customers.

Parvez Mulla, Chief Operating Officer, HDFC Life says, “This journey started a few years ago when HDFC life introduced various stand alone and workflow systems across the value chain of insurance covering new business, policy servicing and claims. Given the complexity of the insurance products, spread across geographies, multi-distributor model, HDFC Life has strategically identified, experimented and deployed Robotics Process Automation (RPA) to automate and simplify its processes.”

The journey started with the first set of 8 BOTs in Oct'16 and slowly grew to 22 BOTs across 9 functions in FY17. Taking the journey further, the penetration of BOTs grew with many simple to complex use cases in FY18 and FY19 and now there are 150+ Live BOTs, running across 26 functions. Over 40% of these BOTs are complex in nature and various transactions are getting delivered every day.

Further, with a view to create a larger digital footprint by making the entire BOT deployment cycle fast paced, scalable and delivering larger values, the Company has launched Super BOT – a custom-built platform to manage the live BOTs as a 'virtual supervisor'.

Jitendra Agrawal, EVP Business Service & Excellence, HDFC Life adds, "With added capability of RPA, we have expanded our horizon to drive 'HDFC Life Way of Excellence' to a new dimension. Now we have a scalable and secure platform in the organization to address emerging opportunities and systematically address the chronic business problems. The deployment of 150 BOTs across 26 functions is just a beginning of a continuous effort to make composite use of RPA platform and solution along with AI/ML, Analytics to create 'Cognitive BOTs' to re-imagine the processes and create a significant shift in customer experience and deliver business value, across the value chain."