HCLTech’s Metafinity helps enterprises unlock the potential of metaverse

HCLTech announced the launch of its latest digital innovation, HCLTech Metafinity, to enable enterprises to build exciting use cases in the metaverse and delight customers with real-time, immersive experiences.

“HCLTech is consistently investing in developing augmented reality and virtual reality through digital platforms, data, cloud and internet of things (IoT) services. HCLTech Metafinity was born out of the need to provide expertise and accelerated development capabilities to enterprises at a time when industry reception to the metaverse is high and new use cases are constantly being explored,” said Anand Birje, President, Digital Business Services, HCLTech.

HCLTech Metafinity focuses on industrialized use cases for the financial services, retail and consumer packaged goods, high-tech, telecom, manufacturing and life sciences and healthcare verticals. It delivers domain-centric capabilities on metaverse platforms and other industry-proven platforms such as SAP and Salesforce.

The new metaverse solution uses HCLTech’s blockchain platform called COTRUST and Blockchain Tokenization Framework (OBOL) as the underlying decentralized capability to deliver an end-to-end metaverse capabilities for enterprise needs. This allows backend integrations ranging from blockchain, cloud, data and artificial intelligence. It will help to create a completely new virtual world, an intersection of different digital technology disciplines such as human interface, blockchain NFTs, 3D content creation, etc. under one umbrella platform.

HCLTech Metafinity is built on HCLTech XRStudio platform that leverages Adobe’s suite of marketing and web analytics products. Through smaller details like look-alike avatars, it smartly bridges the gap between the physical and virtual realms. HCLTech Metafinity leverages Adobe Target, Adobe Experience Manager and Adobe Commerce to give marketers opportunities to reuse their marketing technology stack to deliver brand messaging, personalized experiences and campaigns on emerging digital channels like metaverse. It opens up new opportunities to interact with customers in a more personalized, immersive way.

“HCLTech is poised to provide the technical know-how to help our clients envision and realize unprecedented experiences for their customers. It is the latest output from our long-standing partnership with Adobe and together we will continue to bring innovative solutions to the table.” added Anand Birje.