HCL offers unique value proposition to Office Automation Dealers

M. Chandrasekaran
Senior Vice President
Business Head - Office Automation
HCL Infosystems Ltd

Office Automation Division of HCL Infosystems through its numerous Channel partners, VARs and dealers across the country have been providing office automation products like Copiers and Projectors catering to various segments like Educational Institutes, Small and Medium Enterprises(SME), Corporate and Government. 

HCL Infosystems Ltd. is a one stop shop for all the Office Automation hardware requirements for any company whether large or small in size. Their product & solutions comprises Copier, Projectors, Audio Visual System Integration (AVSI), IPPBX, Video Conferencing solution etc. which are an important and integral part of any organization. The company so far had been offering direct support and services to their B2B Enterprise customers. 

Today, there is definite shift that Indian enterprise and SMEs are exhibiting in terms of IT peripherals purchase. There is a move from printer-based to copier-based multifunctional devices to keep the overall running cost low and thus the TCO (Total cost of ownership) is comparatively lower. HCL has been a major player in Copier based multifunctional devices (MFDs) to suffice the requirements and have been the exclusive Toshiba distributor for more than last 10 years.

Projecting and Printing requirements are basic fundamental need of any organization in today's world. The industry is witnessing increased demand for MFDs from the SME segment, financial sector (BFSI), government sector, telecom and IT services companies. These verticals are the front-runners in optimizing business processes to cut costs and also meet their corporate social responsibility by reducing their carbon footprints. 

Looking at the huge unmet servicing needs of various SME organizations and businesses, HCL for the first time, has now decided to throw open this lucrative market to all the Office Automation Channel partners in the country. This is a huge opportunity for all the channel partners across the country to have substantial regular service income from their customers directly. The company is committed to provide the  training to most of the Engineers employed with their partners in a bid to enhance their service levels and also make them technically competent to handle complex queries.

M. Chandrasekaran, Senior Vice President, Business Head - Office Automation, HCL Infosystems Ltd says, "In the office space we have competitive range of printer & copiers for the SME as well as bigger organizations. We, as exclusive distributors of Toshiba MFDs and Hitachi projectors, provide world class products at the best possible prices. We have listened to the feedback provided by a lot of our partners and have opened the servicing through them. This presents a huge market in front of us as well as for the Channel partners. I'm sure all our Office Automation partners will make the use of this valuable opportunity and utilize the training efforts currently being underway across the country."

The company has partner network distributed across the country to utilize the maximum potential for the future of printing segment. The partner is supported with training on products, given the sales target for achievement and the outstanding partners are provided with the premier partner certificate. Besides retaining the old customers, HCL has also added new customer bases in various segments with its services.