Haptik and vCommission to boost Conversational AI adoption in performance marketing

Haptik has forged an alliance with vCommission, leading Global affiliate network, to implement Conversational AI solutions in performance marketing. While Haptik will work with publishers in integrating chatbots on their digital properties, vCommission will work closely with marketers to offer performance-based advertising options which is non-intrusive ad experiences within these properties.

Conversational AI is expected to usher the sector in its next stage of disruption and growth. In the past, most of a marketer’s attention has been devoted to engaging with audience across screens via taps, clicks, likes, comments, and shares. However, chatbots are moving the metrics of engagement by turning the attention towards conversations. As industry pundits are often heard saying, marketing as a discipline is headed towards “interactions”. Thus, every kind of user engagement must appear as a conversation, a feat easily available with the adoption of chatbots in the domain.

In order to simulate an interactive experience with the help of conversational AI, one requires experienced storytellers to help chatbots humanize the conversations. In this domain, Haptik has an experience of building over 100 chatbots, processing more than a billion conversations across multiple industry verticals including e-commerce, banking, insurance, telecom, hospitality, healthcare and automotive. This experience has come in handy when the promise of technology is a reality and the market is ripe for adoption.

“Chatbots are the future and we are glad to bring about this new media in the affiliate marketing space, by partnering with Haptik. Their expertise in the domain will help vCommission bring innovation in otherwise cliched engagement and lead generation space. Having personally witnessed their complete stack of tech brilliance, we also look forward to creating awareness about Haptik’s chatbots amongst our sprawling network of associates and brand partners,” said Parul Bhargava, Co-Founder & CEO, vCommission.

Commenting on the association, Aakrit Vaish, Co-Founder & CEO, Haptik, said, “Leading the space of conversational AI, we have been looking for the right opportunity to diversify our reach and touch upon the performance marketing space. By associating with vCommission, we believe that the time is ripe for us to introduce chatbots for marketers. With our domain expertise, we will be able to humanize the experience and further help the brand partners of vCommission to successfully reach and engage with their audience, despite the bottlenecks arising out of ad-blocks and frauds.”

Chatbots also aim to resolve the challenges daunting the rise of affiliate marketing in India. These challenges include ad-blocking, which causes significant revenue loss to the performance marketing industry. Furthermore, the industry also suffers at the hands of its own fair share of frauds. For instance, using stolen data for lead generation or stolen credit card details to generate sales. Typosquatting or URLs hijacking domains that sound similar to a company’s name or products and thus picking up referrals from redirects, or cloning the affiliate’s site to steal traffic are other unfair hacks and frauds.

Since chatbots orchestrate a two-way interaction, the user engagement with chatbots is organic, minimizing the risk of fraud and completely bypassing ad blockage.