Google launches AI-powered video creation app for businesses

Google is announcing an expansion of its suite of productivity tools with the introduction of Vids, a collaborative video creation app. Unlike traditional video editing software, Vids is designed to be intuitive, allowing users to assemble video content similar to creating a presentation in Google Slides. According to Google, Vids will enable users to compile assets from Google Drive, where they can add voice overs or film themselves to create a finished video.

With Vids, Google aims to make video production easy for professional settings. The tools can also be used in collaboration with other team members to finalise the end product.

Google claims that Vids is designed to transform the way storytelling is done at work. A few examples of its use can be an HR introducing new employees to the company culture, training departments crafting digital learning materials, or sales professionals engaging potential clients.

Google has announced that they are currently testing this new application with a select group of testers in Google Workspace Labs and it will eventually be rolled out to other Workspace users.

Google Vids addresses the challenge of creating videos. It is a video creation platform, enabling users to generate storyboards, compile scenes from a selection of stock videos, images, and music, and even add voice overs, all using a simple interface.