Google Chrome to remove resource heavy ads to improve browsing experience

Google Chome users will have better experience as a new feature will be added to the browser. It has announced that the browser will soon start blocking resource-heavy ads. The advertisements those are poorly designed or mine cryptocurrency or are unoptimized for network usage will be blocked. This often dampens customer experience.     

There are three parameters of identification. Any ad that uses 4MB data or more in 15 seconds of CPU usage in any 30-second period or a total of 60 seconds of CPU usage will be blocked. The company will be experimenting with this threshold over the coming months and the feature is expected to come to the public releases of chrome near the end of August.

Google already has an ad-blocker which is built into its code. Google joined the Coalition for Better Ads group two years ago. The group is dedicated to specify standards for the industry to improve online advertisements for customers. Any ad that defies the policies of the Coalition is blocked right away on Google Chrome. The ad-blocker is also used to “tackle abusive experiences”. More than a full-fledged ad-blocker, the service acts as a tool to punish bad websites.

Blocking all ads is again, not a good idea for Google parent Alphabet as well since it is one of the company’s main source of revenue. Moreover, Google has a vested interest in improving the web’s user experience, removing all ads also hurts publishers who create free content. The approach here, hence, is to start small and gradually go bigger. The aim is likely to change how ads are looked at over time by people who are often disappointed at their very sight.