Golden time for the e-commerce growth with shopping spree beginning

The holiday and wedding season is one of the most rewarding times for e-commerce owners in terms of increasing overall sales. With dedicated budgets for gifting their loved ones during festivities, people are always on the lookout for great deals and offers, to go easy on their pockets. With the change in buying behaviour of customers due to the pandemic, people have become more comfortable making purchases online. Many find it more convenient to shop online because of the expansive range of products that are delivered at home with a single click.

Since, the enforcement of lockdowns from March 2020, e-commerce spending has grown beyond expectations. The Indian e-retail market is ready to reach 300 to 350 million shoppers over the next four years, driving the online Gross Merchandise Value to 100 to 120 billion dollars by 2025. With the pandemic transforming business forever, there is a large focus on experience-driven e-commerce as consumers are placing a lot of their attention online, especially during festivities. It has now become essential for offline retailers and new e-tailers to begin planning right away by improving their online presence and website experiences to increase conversion rates during festive days.

As per GoDaddy’s report, Technology being the backbone of e-commerce, not only helps in effective customer service management, but can also enhance search, customization, and personalization, which are crucial for the success of e-commerce today. Here are a few tips on how to use technology to help boost your online business sales this holiday season. Keeping in mind customers’ behaviour change and preference for digital, businesses are progressively opening online stores to sell their products and services.

Tier 1 cities and metros are no longer the dominant focus of e-commerce, with people from smaller cities and towns increasingly coming online. In case a person or business lacks the capital funds required to transform their venture into an online business, they can make use of some affordable solutions.

A 2019 survey shows that 57% of customers switch to another platform if the page takes more than 3 seconds to load. Hence providing swift website loading, and response time are of utmost importance. Customers prefer doing business with companies that make their purchases fast, easy and hassle-free. During the holiday season, when there is a surge in online traffic and transactions, e-commerce platforms and companies must ensure a fast-loading time within industry standards and as per customer expectations. Hosting the site on a flexible plan on the correct platform can help you manage the increase in traffic without reducing the speed or giving the customer a poor experience.

Secondly, social media has become a most powerful digital marketing tool for businesses. In the last 18 months, consumers have spent a lot of time scrolling through social media to not only make use of their time, but also to research and make mindful purchases. A Like, Share, or a Positive comment on social media platforms like Facebook, Twitter, and Instagram can enhance the reputation of a business brand and help to develop consumer trust. Locating the right target audience and building engaging posts for them can be key to boosting interest in the business.

Finally, with an increase in e-commerce competition, businesses are providing an enhanced experience for their customers by using Artificial Intelligence for a high degree of personalization. The wedding and holiday season brings in a golden field of opportunities for both businesses, and consumers. Hence, making small changes in your business website and service can help e-commerce players take advantage of the opportunities during this year’s festive shopping season.