GOFRUGAL sees a promising MSME market for its ERP solutions

GOFRUGAL has announced the launch of its ‘Easy suite’ of products including RetailEasy, ServeEasy, and ManageEasy for Retail, Restaurant and Distribution businesses respectively. Kumar Rajagopalan, CEO of Retailers Association of India launched the experiential digital store using advanced technologies like AI and ML for the traditional retail industry.

GOFRUGAL aims to empower neighbourhood small stores and restaurants to collaborate with the ecosystem to focus on market expansion and large customer acquisition. They offer quick-to-implement, easy-to-use, intelligent, affordable, integrated solution, one that does not require technology expertise to implement and integrate with marketplaces, e-commerce, payment, and banks.

Talking about the targeted market and its size, Kumar Vembu, CEO and Founder of GOFRUGAL, says, “There are about 14-15 million MSME business in India and in that at least 10% needs good ERP solutions to manage. Everybody will have an average spend of Rs 10,000 per year. So the market is really huge.”

The company is witnessing high demands from Supermarket, restaurants, apparel etc. markets. Further elaborating on the same, he says, “Today, the pressure on Supermarkets to be efficient is very high. We get to see the traction from that segment. The pressure on restaurants especially the quick service restaurants is another area where we see the pull. There is a good demand of ERP in the apparel, fruits and veggies vendors.” 

As the products are focused towards MSME markets, awareness about this highly potential and easy to use ERP software among them is a necessity, especially in a market like India. Discussing about it he says, “In India the best things that works is meeting the customers in person or participating in a customer event and interacting with them. There are many such ERP solutions in the market and customers need to understand that. So, our goal is to have feet on the street – either direct or through partners who can go and aware the customer about us. This is what we have found out to be working very effectively.”

While talking about the scope for channel partners he explains that the effort to sell an ERP product for MSME is always high and the effort to provide service to an ERP customer is even higher. When it comes to the MSME market, the channel does not have any margin and that is why the channel was not showing too much interest in the traditional ERP business. He adds, “But when your apps become digital like it’s available on mobile etc. we see a reduction in effort of selling and service of the software. So it is becoming a profitable and attractive value proposition for channel. By going digital we have also reduced the learning time which means channel partners can be onboarded faster, can achieve fast success, and the margin now becomes profitable.”