Go to market strategy defines NTT’s integrated value proposition

Preparations to adapt 2021

In 2021, NTT’s focus will be on maintaining momentum by doing more of what has worked well over the past years. The ‘Go to market strategy defines our integrated value proposition. Our vertical domain-based approach has consistently worked in our favor and we shall continue to implement it to narrate a richer and broader brand story that resonates with our customers.

Everybody will continue to focus on key aspects like; Fundamental initiatives around cybersecurity, mobility, collaborative tools for seamless connectivity, team collaboration and productivity trackers along with hybrid cloud. 

We will continue to scale significantly, while ensuring that the right network foundation is in place to support organizations during ‘bounce back’, as we find equilibrium in the ‘new normal’. NTT is in a unique position to cater to these evolving needs of the future workplace.

OEMs redefine their agenda with regard to the growing challenges into security 

The pandemic has put a spotlight on cybersecurity issues, and OEMs too will want to ensure they have preventative measures in place to ensure high standards of security are embedded in the product they sell. Modern OEMs face a myriad of cybersecurity concerns, including attacks on connected devices and databases in production operations, and hurdles in protecting sensitive customer
information.

OEMs can ensure the efficacy of the security available to their customers, by making sure products are “secure by design”. Embedding security by design into device development should be a priority from the drawing board stage and not an afterthought. To add to this, OEMs must also keep pace with regulatory stipulations and industry-related threats.

Some of the successful digital transformation initiatives undertaken 

Organizations are changing their approach to digital transformation, seeing it as an ongoing series of small steps rather than a giant leap with a finite landing place. Digital transformation is now understood as being an ongoing way of working - the definition and focus of which are shifting dramatically. Cloud computing, AI, Machine learning and robotic process automation are playing a key role in enabling an organizations’ digital transformation journey.

Automation is also increasingly being viewed as an element core to the success of a business’s digital transformation. Automation of processes and tasks that currently rely on manual human intervention are the common elements underlining the most successful digital transformation initiatives.
 
AI and ML are enabling the delivery of superior experiences for both employees and customers. Considering the increased breadth and volume of threats on the enterprise and consumer applications, AI and ML aid to detect cyber threats based on analyzing data and identify a threat before it exploits vulnerability in your information system. 

A clearly defined cybersecurity strategy is important and forms the base of all the above-mentioned technologies. Looking at the current scenario, the recognition of cyber security’s role in a business’ digital enablement is a must.