Genesys India continually investing to build up its partner landscape 

"For Genesys, partners play a significant role as an extended arm to drive business profitability, and they are an extension of the sales function and key to our go-to-market strategy. We are witnessing an industry complexity that is stacked with an ever-evolving partner ecosystem - ranging from traditional Global System Integrators (GSI), Distribution and Services groups, to a new breed of partnerships that include Independent Software Vendors (ISV), Consultants, Technology Co-selling, Telco partnerships, Referrals, etc. With a strong partner ecosystem laying the foundation to scale in the market, govern the space, and ensure equitable opportunity, Genesys has built sustainable partner programs to succeed in the market.  We believe a partner-driven framework that ensures efficient business functioning is absolutely mandatory for every original equipment manufacturer (OEM).

Genesys India leads with a partner-first strategy. We have built an ecosystem around Experience as a Service, our vision to help organisations orchestrate seamless experiences through the coordination of technology, interactions and touchpoints across the end-to-end customer journey. We run an advanced and mature partner program called Genesys Ascend which defines the framework for our entire ecosystem of GSI, Telecom, Consultant, Technology, business process outsourcing (BPO), Distribution and Service Partners, for scaling up our business. The objective of this program is to empower partners with differentiation in positioning themselves based on their commitments and investments in the business practice and broaden the commercial path for partner success.” 

Avanti Misra 
Director Channels and Alliances - Genesys India