Games app Rheo records 2x growth in its users

Rheo, an Indian game streaming service aims to redefine the gaming industry in the country by making use of streaming channels to build communities and encourage conversations, for both professional as well as hobby gamers.

Rheo has witnessed a phenomenal jump in the number of new downloads of its Android mobile app. Further, the number of new users on Rheo has increased by up to 200% per day, and the total numbers of users on the platform have doubled (grown by 2x) during this period.

As of date, Rheo has over 50k registered streamers, creating gaming content every day. The platform streams the gameplay of over 100 different games including PUBG, Free Fire, Call of Duty, GTA 5, etc. Users of the platform can play and stream their favourite games in their local language, chat and engage with their favourite streamers, and earn Rheo coins and vouchers through various activities to redeem for items across various games.

India has around 470m Gen-Z gamers who are playing games on their mobile phones. So far, there was no single dedicated Indian platform for them to stream their games and create communities and fan base around gaming. Rheo wants to solve this problem and make game streaming a mainstream career option in India, by building a powerful gaming entertainment ecosystem that drives both engagement and monetization. Soon after its official launch in November 2019, Rheo had raised $2 million in seed funding from a clutch of angel investors including Sequoia Surge, Light speed, and others.

“Ever since the Corona lockdown began, people were forced to stay inside their homes and started playing more games online and throughout the entire day; this made gamers become more curious about different gaming levels, and thus gaming community based streaming platforms benefitted in a big way. With the dual impact of lockdown and the latest ban on Chinese apps, we have now become the go-to source of entertainment for new-age gaming enthusiasts in India.

We at Rheo believe that India has surpassed the casual gaming stage, and competitive, real-time midcore and hardcore games and e-sports tournaments will become the next big thing in the market. At this point, Rheo is enabling the growing pool of mobile gamers to stream live from their smartphones and in their respective vernacular languages, thus giving the passionate Indian gamers and streamers a platform to showcase and monetize their talents while creating interactive communities of their own,” says Saksham Keshri, Founder & CEO, Rheo.