Fujitsu focuses on creating strategic narrative for all market interactions

NS Santhosh
Head of Marketing & Communications, Fujitsu

“Fujitsu is a customer centric marketing organization. We are in process of building Fujitsu brand and maintain consistency across all customer touch points. We are focused on developing a strategic narrative for all market interaction and create customer messages to align all our communications and maximize market impact.

We have been able to build customer credibility by listening and engaging from a business perspective. We have commissioned many surveys like ‘fit for Digital’, ‘Managing Security in the Digital Era’ and many others to help our customer to understand the digital journey since Digital Transformation is a board level issue. Fujitsu’s reach and interaction with prospects and customers has increased through digital channels and our marketing approach itself is going through digital transformation as we are investing more time in digital technologies and marketing automation. Digital Co-creation: Fujitsu co-creates digitally with our customers. This year we would like to have more Customer references as we believe that we should aim for new customer when we have a satisfied customer.

For India we are focusing on select verticals like Automotive, manufacturing, Public sector and BFSI at the moment and our focus for the coming year is to improve Growth, reputation, efficiency and be innovative. We have already planned in growing our digital marketing capability and Marketing Automation."