Fujifilm appoints Alia Bhatt as brand ambassador

Japanese camera solutions firm Fujifilm's India business has roped in Bollywood superstar and youth icon Alia Bhatt to endorse its INSTAX range of instant cameras.  The company is planning to roll out a series of promotional campaigns for Instax across digital platforms with Alia’s participation.

The company further aims to enhance Instax’s awareness through its strategic collaboration with one of the most followed Indian celebrity, Alia Bhatt. With Alia’s 52.9 million-plus social media popularity and her unique iconic personality, she is one of the most influential people amongst the youth today. She perfectly complements the Brand Attributes of Fujifilm Instax which is indeed a charming product with which one can shoot, print and share an original instantly, the company said.

“We are very excited and optimistic to embark on this partnership with Alia Bhatt. She is an iconic symbol of the Indian entertainment industry and popularly known amongst the youth for her uniqueness and charm which perfectly blends with our brand. She embodies what Fujifilm INSTAX is all about – young, fun and ‘kawaii’ (cute in Japanese). With this association, we look forward to doubling our sales and scaling newer heights in the imaging space," said Haruto Iwata, Managing Director, Fujifilm India.

“Sometimes you just want to preserve a memory in print but it isn’t always easy. Which is why the Fujifilm Instax cameras are so amazing. It’s almost like a portable photo studio. No matter where you are, with the Instax you can capture happy moments and print them instantly.” Alia Bhatt commented.