Fuelling Organisations’ Digital Future!

S Mohini Ratna
Editor,
VARINDIA

The digital era has brought unprecedented change to technology, business, society and digital business demands. This brings the newer challenge for the CIOs and opportunities for the application leaders to deliver software capabilities to meet business goals.

The fact is Innovation is the end result of inclusion, diversity, and good leadership. As a result, customers are more empowered than ever, comparing experiences across industries and even potentially forcing regulators and governments to be more accountable. As a consequence, customer experience management is a key priority for CEOs.

When we see the industrial growth, every single company is looking for disruptive innovation, which will enable them to differentiate from their competitors for expanding their market and boosting their growth; this is an increasingly competitive fast moving world we are living in. Likewise there are thousands of new blockchain companies offering a new token and a new technology. With so many different companies in this space, it makes it difficult and overwhelming for investors and consumers to learn more about them. 

When we talk about the digital future, the most important factor coming to my mind is the security and cyber-attack, which are a concern today all around the world. This is because humans are the most important part of information security and all humans make mistakes; as the survey says, 52% of security breaches are due to human errors, most of them being unintentional.

All an attacker needs is an entry point into the organization’s network. If this is achieved by human error, then the security measures implemented to protect your data are of no use and Phishing works no matter how hard a company tries to protect its customers or employees. Another survey says that a new attack vector against the Android operating system could potentially allow attackers to silently infect your smartphones with malicious apps or launch denial of service attacks.
We are surrounded by various vulnerability factors like smartphone and every time a service like Google Maps wants to use your location, Google asks your permission to allow access to your location if you want to use it for navigating.But a new investigation shows that the company does track you anyway.
Google services on Android and iPhone devices store records of your location data even when you have paused "Location History" on your mobile devices. They might use location to improve people’s experience.

Now a question comes, whom to trust and whom not to.A recent report says that open-source tool that uses facial recognition technology to locate targets across numerous social media networks on a large scale. The facial recognition tool automatically searches for targets across several social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Google+ etc. that are based on their names and pictures.Most recently, a Melbourne schoolboy of 16 year-old broke into Apple’s mainframe from his suburban home on multiple occasions for over a year and downloaded 90 GB of data.

The digitized world of today presents us with an issue we have never faced before. Each and every little device in our home or office will be connected to the Internet of Things (IoT), which means that it will collect data and provide itto marketers for proper decision-making.This will also allow businesses to better understand behavioural and buying patterns of the customers.