Fossil launches BMW Branded Watches

Lifestyle technology brand Fossil Group has launched its first collections of BMW branded watches. Both the firms had announced their global partnership in August, last year to bring out co-branded products for the international market.

“We are delighted to have partnered with one of the world’s leading players in automotive design - BMW, to create dynamic timepieces. Fossil and BMW are both very committed to delivering distinctive designs and excellent craftsmanship to their customers. These shared values between the two brands form the very basis of our partnership. We are certain that the BMW X Fossil collections will further enhance the brand legacies by offering world class timepieces to watch enthusiasts all around the globe," said Johnson Verghese, Managing Director, Fossil Group - India.
 

The watches were launched in two categories - ‘BMW Collection’ and ‘BMW M Motorsport Collection’ and are priced differently.

Priced at Rs 6,995 onwards, the BMW Collection combines sports and luxury to form the perfect amalgamation of best of the both worlds. The watches come in four colors - silver, red, black and cashmere. The watches under the other category, the BMW M Motorsport Collection, are priced at Rs 10,995 that features sporty designs along with the M Motor sport stripes that are made to stand out.

The Fossil-BMW watches will be available at select offline retailers as well as at Myntra.