Forescout hopes to be an attractive proposition to existing and potential partners
"Partners are a critical Force Multiplier for any vendor who is 100% channel centric. It is therefore important that there is a robust channel program for partners to be able to leverage that allows them to 1) get access to the resources they need to build capability 2) access to funding for them to drive marketing initiatives to help their sales efforts and 3) the incentives to reward them for driving new businesses.
Our Partner Connect portal provides our partners with development resources they need to build competency on our platform. This training is made free of charge to our partners. We have recently streamlined our MDF accrual process so that rather than tie it to one partner, we have pooled it to make it available to more partners in our ecosystem. We are also revamping our rebate program to create a more holistic program that rewards partners for more than just revenue but takes in all the positive elements of the partnership, i.e., investment in certifications, net new logos to name a few.
We have decided that we wanted to build fewer deeper relationships with Focus Partners. As we grow the business in APJ we want our ecosystem to enjoy that growth with us. This key decision, along with making all the partner program benefits freely available and accessible to partners means we hope to be an attractive proposition to existing and potential partners.”
Colin Garro
Director - APJ Channel Sales and Alliances, Forescout
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