For Optoma, channel partners serve as the backbone of its operations 

Vijay Sharma, Country Head, Optoma

“Optoma’s position as a leader in the Indian projector market owes much to our robust network of channel partners. These partners serve as the backbone of our operations, contributing significantly to our growth trajectory. Our Channel partners act as our extended arms, reaching out to diverse customer segments across India. Their local presence and established relationships allow us to penetrate markets that might otherwise be challenging to access directly. Our partners are our brand ambassadors. Their endorsement and advocacy play a crucial role in building Optoma’s reputation. When partners believe in our products, they convey that confidence to customers, reinforcing our brand image.

Optoma recognizes the critical role of digital empowerment in supporting our partners and value-added resellers (VARs). We leverage digital tools, including social media and smartphone applications like WhatsApp, to empower our partners.  Optoma actively maintains a strong presence on social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. We share product updates, success stories, and industry insights, ensuring that our partners stay informed about our offerings. Social media platforms serve as virtual meeting points. We engage with partners, encourage discussions, and foster collaboration. Partners can connect with us, share their experiences, and learn from each other. Optoma invests in educating and empowering our partners. We provide training sessions, product knowledge, and insights into industry trends. Informed partners can effectively communicate Optoma’s value proposition to customers. Our channel partner program is not just about sales; it’s about building lasting relationships, and mutual growth.”