For Dell Technologies, customers are positioned at the centre of its overall strategy

Dell Technologies in 2020 will try to remain focused on the strategy that has worked so far for the company – it will be more aggressive when it comes to providing its customers with a one-stop-shop for all their IT infrastructure needs, while also remaining committed to its investments in R&D. Alok Ohrie, President and Managing Director - Dell Technologies, India in an interview with VARINDIA throws more light on how Dell has positioned itself around its customers and identified the key areas where it needs to make its investments -

Dell Technologies is having a great run in India. It has grown across all product categories i.e., client’s business the PCs, notebooks and workstations, the Data Center business which comprises of servers, storage, networking and other lines of businesses in the cloud space. Dell Technologies’ focus has been to ensure a successful digital transformation journey for its customers by providing them with its product portfolio and the required skillsets. It is in fact aligning its strategy to co-create with customers and utilize emerging technologies. 

Today, no matter what kind of business or industry Dell Technologies is part of, it is all about accelerating towards digital transformation. The goal is to be able to move beyond traditional products and market-focused strategies. It is trying to direct its focus and efforts on the quality of the customer experience with capabilities, such as real-time customer engagement, actionable insights, and personalization. The objective of delivering the best possible customer experience to every customer is by driving how it designs and delivers service and how it collaborates with customers to achieve their objectives. 

“India is the innovation hub for us globally. We are investing $4.5 billion in R&D annually. Our India R&D team is contributing significantly to overall server systems development and grounds-up engineering. Our continuous investment in R&D has helped accelerate time to market for key technologies,” says Alok Ohrie, President and Managing Director, Dell Technologies, India.

For Dell Technologies, customers have always been positioned at the centre of its overall strategy. Over the last couple of years, Dell’s customers have been reimagining their businesses, thanks to the digitisation and automation wave. 

It understands that its customer relationships are the ultimate differentiator and the foundation for its success. Together with its partners, global services organizations, project managers and engineers, Dell is committed to continue the expansion of its services to make it easier to put digital technologies to work, from selection to consumption, to adoption, optimization and support, from the edge to the data center to the cloud. 

Dell in the midst of Technology Transformation

2019 paved the way for innovative technologies to drive transformation and take us to the next era of human-machine partnerships. In this regard, all eyes are on the fifth generation cellular technology, better known as 5G. The Government of India seems keen to foster a vibrant 5G ecosystem to make the most of the market. 

According to Alok Ohrie, without basic infrastructure foundation, such as standard servers, open application programming interface (APIs), Network Function Virtualization (NFV) and Software Defined Networking (SDN) technologies, 5G cannot take off. “While 2019 certainly is the defining year, with a roadmap for our digital futures beingchalked out, 2020 will see the launch of 5G globally.”

“We are providing our customers with the right foundation for their digital businesses. We remain committed with our long-term strategic focus on investment in innovation, enabling digital transformation for our customers and skills/ training of our team. India business has delivered solid growth over the past year and we have continued to grow faster than the market,” says Alok. 

Dell contributing to India’s growth story
Dell technologies is very optimistic about India's growth potential. The nation is on an aggressive digitisation journey, moving towards becoming a $5trillion digital economy by 2025. 

“We see a huge potential specifically in the government and public sectors driven on the back of investments being made in Digital India. With the government focusing on digitization and enhancing citizen services, we have certainly added value through our solutions and diverse product portfolio. Our engagement with the Government is on two verticals – one, we serve them for their IT requirements and on the other hand, we are partnering and collaborating with them to take the country to a higher level,” says Alok. 

Dell sees a huge potential specifically in the government and public sector, given the investments being made in Digital India. It is seeing a good momentum on several smart city projects being implemented in partnership with various state governments and enterprises across the country. GST Network (GSTN), for example, is built on its stack. The recent Central Board of Excise and Customs revamp of the infrastructure is also built on its stack. Aadhaar has a large deployment of Dell’s storage and server products and the company is playing a very active role and is taking a partnership-oriented approach.