FloBiz simplifies day-to-day operations for SMBs

Rahul Raj,  Founder and CEO, FloBiz

The Idea: FloBiz was founded in 2019 by Rahul Raj, Aditya Naik & Rakesh Yadav. They are buio towards the mission of accelerating the growth of SMBs through digitization. Despite contributing around 38% to the GDP, nearly 80% of the SMBs in India are still unorganized and follow manual methods for their day-to-day operations.

After thorough research, we realized that digitization is the only key to the sustenance and growth of SMBs. So, we built a powerful yet intuitive application to simplify billing, accounting, payable/receivable management, and streamline day-to-day operations for SMBs. With our simple, easy-to-use, and affordable solution - myBillBook, we have already digitized more than 50 lakh businesses across India.

GTM: Our go-to-market strategy to acquire new users entails a unique mix of both online and offline channels.

Plans for 2021-22: The beginning of 2021 has been great for the Indian startup ecosystem as we witnessed a number of startups attaining the Unicorn status and a few startups planning their IPOs. At FloBiz, we are redefining billing and accounting for small businesses with our flagship product, myBillBook.

We are aiming to grow our user base 7x in 2022 by building deeper features and scaling acquisition channels. Also, we are planning to initiate parallel development of product and service lines to accelerate the growth of SMBs, especially in light of the pandemic.

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