Fitbit successfully establishing the brand as India’s popular culture

Alok Shankar
Country General Manager, Fitbit India

“India is a key market for us in the region and has been successful as we have continued to see great response for Fitbit products ever since our launch in 2015. We would be completing three years in India in August 2018. The category is poised to grow and with the introduction of our smart watches, we are buoyant about potential of this market. Currently, Fitbit has one of the most robust sales and distribution network across online and offline channels in the category - we are present across online partners – Amazon India and Flipkart, the biggest e-commerce players in India, and amongst offline stores of Reliance Digital, Croma, Helios and other major retailers. We are available across 1000+ stores in 100 cities, while customers from over 500 Indian cities have bought Fitbits. 

We are extremely happy with our journey in India and are pleased to have driven the growing trend towards personal fitness and health in India. With some of the country’s leading celebrities and sporting icons/teams wearing Fitbit, it has helped in successfully establishing the brand as part of the popular culture in India. We are excited with the reaction to our first smart watch – Fitbit Ionic and the queries around the new Fitbit Versa, post launch.”