Fitbit launches its new smartwatch – Fitbit Versa

Fitbit has unveiled Fitbit Versa – a modern, intuitive smartwatch at an approachable price. Fitbit’s lightest smartwatch offers a comfortable design and a new dashboard that simplifies how you access your health and fitness data. Advanced health and fitness features like 24/7 heart rate tracking, onscreen workouts, and automatic sleep stages tracking meet smart features like quick replies on Android, wallet-free payments, and on-device music – all with 4+ days battery life.

Fitbit also announces new female health tracking to help women track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health. Female health tracking will be available on-device for Fitbit Versa and Fitbit Ion users, and to all Fitbit app users starting in May 2018.

“As the wearables category continues to grow, Fitbit Versa fills a critical need in the market by delivering a beautifully designed, full-featured smartwatch that is easy to use at a very competitive price,” said James Park, Co-Founder & CEO of Fitbit. “Versa brings consumers the advanced health and fitness features Fitbit is known for, along with broad compatibility across mobile platforms and 4+ days battery life to provide users with a better picture of their overall health, making it stand out from any smartwatch available today.”

Versa launches with Fitbit OS 2.0 for the company’s smart watches, including a new personalized dashboard that provides a more simplified, intuitive and holistic view of your health and fitness data, bringing the best of our mobile app to the wrist.

Versa also offers all the health and fitness features Fitbit users love most with 4+ days battery life. Fitbit is also introducing female health tracking to help women understand how their menstrual cycle connects to their overall health.

“Female health tracking will empower women with a greater understanding of their menstrual cycles in conjunction with their physical and mental health, as they start to recognize what are normal trends over time versus what could be an issue to share with their doctor,” said Dr Katharine White, MD MPH, Assistant Professor of Obstetrics and Gynaecology at Boston University School of Medicine and Fitbit Advisor. “The nuances of the menstrual cycle have not been as widely studied across populations as have other areas in healthcare. This exciting development by Fitbit could help potentially create one of the largest databases of menstrual health metrics in the world, providing healthcare and research professionals with an unprecedented ability to study menstrual cycles and women’s health with real-world data.”

Versa is comfortable, durable and versatile enough for all-day and night wear. It features an ultra-thin, anodized aluminium case and is slightly tapered and angled in its design to fit small or large wrists. The rounded square silhouette display features a bright, colourful touchscreen and sharp graphics up to 1,000 nits, providing the ideal format to see all of your data on your wrist.

Versa’s new software features are part of the latest Fitbit OS update, the operating system for Fitbit smartwatches. This software update will also be available for Ionic users.