Fitbit launches Charge 3 priced at Rs.14,999

Fitbit has announced Fitbit Charge 3, the latest evolution of its Charge family of devices. Charge 3 features an elevated, premium swimproof design with a touchscreen display, 15+ goal-based exercise modes, essential smart features to stay connected to what matters most, up to 7 days battery life, and Fitbit’s most advanced sensor and algorithm technology in a tracker. Charge 3 will be available for Rs.14,999 starting November 2018.

James Park, Co-Founder & CEO, Fitbit, says, “With Charge 3, we are building on the success of our best-selling Charge franchise and delivering the most innovative tracker on the market, offering an extremely slim, comfortable and premium design along with the advanced health and fitness features our users want. Charge 3 gives existing users a compelling reason to upgrade, while also allowing us to reach new users who want a more sleek, affordable wearable in a tracker form factor. Our commitment to consumer choice and ability to meet the demand of millions of users by offering a range of products, from trackers to smartwatches, enables us to continue to expand our share of the overall wearables market.”

Charge 3 is crafted from exceptional, lightweight materials, including an aerospace-grade aluminum case and Corning Gorilla Glass 3 display for a slimmer, modern silhouette, increased durability and more comfortable. It features a crisp, touchscreen display that is nearly 40-per cent larger and brighter than its predecessor. Fitbit Charge 3 is the first wearable with an inductive button, which includes new patent-pending technology that provides a streamlined, swim-proof design, increased space in the device to add more sensors plus a larger battery with up to 7 days of use.

Charge 3 also delivers the most advanced health and fitness features found on a Fitbit tracker, to date. With more than nine trillion minutes of heart rate data tracked, Fitbit has enhanced its 24/7 PurePulse heart rate technology for even greater accuracy during exercise and provides a better measure of calorie burn and resting heart rate to optimize workouts and uncover health trends. The addition of a relative SpO2 sensor – a first for a Fitbit tracker – adds the potential to estimate relative blood oxygen levels and help track new health indicators, like sleep apnea.

Separately, Fitbit will continue to collect clinical data to test and develop FDA grade systems for health conditions such as sleep apnea and atrial fibrillation. Fitbit is one of nine companies in the FDA’s digital health software pre-certification pilot program, which is designed to streamline the approval process for software as a medical device.

Customize Charge 3 day and night with a redesigned, easier-than-ever band attach and a range of accessory options. These feature premium materials like refined polygonal-textured and stain-resistant classic bands, breathable perforated silicone sports bands, fashionable woven bands and premium Horween hand-crafted leather bands. Charge 3 Special Edition with an exclusive, white silicone ports band with a graphite aluminum case or lavender woven band with a rose gold aluminum case, and offers two looks in one with the inclusion of a black Classic accessory band in box.

Fitbit Charge 3 will be available in India starting November 2018, across Reliance Digital, Croma, Helios and other major retailers offline and online on Amazon and Flipkart for Rs.14,999 in black with a graphite aluminum case or blue gray with rose gold aluminum case; with the following accessories:

Classic Band: Rs.2,990

Woven Band: Rs.3,490

Leather Band: Rs.4,490