FAIITA has created a robust platform for global customers to witness a new idea

Kaushik P Pandya, President, FAIITA

“I am here to talk about a very unique opportunity which we are bringing up to the channel community. As every one of you knows that FAIITA is Federation of all India IT associations means that all A B, C and D class of cities have different associations and we have 100 plus associations, including some of the Federation, some of the Confederations and some of the state associations, being a member of this umbrella body and their members are our indirect members, which are basically forming the channel committee community of brick and mortar partners of IT industry. We primarily work for the betterment of this community that is known as channel community. And we are here to bring a different concept of a different new idea. We are already on the go. I am talking about a new concept which is known as India IT Mall, a consortium or an aggregated platform of the digital presence of all the physical channel partners of T3 and brick and mortar categories.

Study shows that around 66% of shoppers check their smartphones to know more about the product information and customers prefer to buy locally even at a small premium. FAIITA has been regularly discussing with all the brands to tackle online prices so that local dealers don't lose the market share. But the future does not just belong to online sellers or retailers. Future businesses belong to phygital sellers and FAIITA is the first in the entire globe to enable its members to be phygital under the name of India IT Mall. FAIITA enabled e-stores daily tea cost now they combine all the e-stores to make it a national platform. FAIITA has created a robust platform combining the industry leading platform provider digital marketing agency and call center to make sure customers all across the country have a pleasant experience with FAIITA members. In this phygital model local customers buy from local members only. There are no onboarding charges for the B2C portal and the only eligibility should have an e-store. To top it up FAIITA has negotiated the lowest payment gateway and is in talks to bring the best of Cashback Offers from banks and credit card companies. Do not miss this opportunity to be a part of this revolution to take our businesses to the next level and hold our local customers locally only.

Those who are doing business in their physical shops and they are having their digital presence on FAIITA’s e-store platform will be aggregated on a common platform, which will be known as India IT mall.com. Anything in relevance with IT buying online would search on any search engine about any particular IT product would be having a list of few certain digitally marketed companies and we will ensure that India IT mall.com will be there on the first page. Customer would click on it, he would visit that particular site and he would be taken through a journey which is something very different.” 

 Kaushik P Pandya, President, FAIITA