Facebook announces new logo to ‘make F stand apart’

Meta is revamping Facebook’s logo to a darker blue with a few small tweaks to create what it claims is a “bolder, electric and everlasting” design. The social media company said in a blog post that the “subtle” logo change at first glance may seem barely noticeable, but it incorporates a “more confident expression of Facebook’s core blue color”.

“Our intention was to create a refreshed design of the Facebook logo that was bolder, electric, and everlasting. Each of the distinctive new refinements drives greater harmony across the entire design as a key element of the app’s identity. We’ve done this by incorporating a more confident expression of Facebook’s core blue color that is built to be more visually accessible in our app and provides stronger contrast for the “f” to stand apart.” 

The new logo has already been updated on the website. Also, the Facebook wordmark is now based on the Facebook Sans font and has also received a visual refresh, now using a new font with the same blue colour tone as the Facebook logo.

The social media platform also revealed that Facebook has over 2 billion daily active users at present and with the updated identity it will create a distinctive and refreshed look to make the platform more accessible to people.

As part of the new changes, Meta has also tweaked the reaction emojis and adjusted colours to make them look slightly different, and the same will be made available to users in the coming months. The official blog suggests that Meta is working on a major overhaul of the Facebook app, and these features will be rolled out in phases.