Evolving Marketing strategy helps Hikvision to stay competitive

"We decided from the very beginning to nurture everything that adds value to our growth. We continue to empower our employees with training, knowledge and resources to stay competitive in the market. We are able to stay ahead in the market due to our fast evolving marketing strategy and insights based on customers and end-user feedback. We are leading from the front with our value added offerings.

Moreover, Hikvision is a leading brand in the global video surveillance market and its brand equity continues to be the key factor for our success in the Indian market. We owe our success to customers across the verticals, who understood the value of our products and solutions. Our success mantra is to keep the customer focus by reaching out to them through niche B2B channels and innovative marketing programs. We live by the maxim, which is also our new brand slogan – “See Far, Go Further”.

Our consistent approach in brand messaging to our target group has helped us in the long run. We never lost the focus of our core marketing objectives. We always stayed committed to the B2B market. We are attuned to new market realities and trends to evolve further. We are focusing on training in a big way for system integrators, partners and end-users. Today, Prama Hikvision has a fully equipped service centre and SAP enabled RMA services to support our Pan India dealer and distributor network."

Ashish P. Dhakan
MD & CEO, Prama Hikvision India