Evolution of Prime Distributors from a Box-seller to a solution provider

Raghu Gunuganti, CEO, Prime Distributors

Realizing the gap in their integrated systems ecosystem, Prime Distributors has shifted its focus to commercial PCs, components and solutions from being a pure consumer vendor. They realised the opportunities in the system integration segment and gradually expanded to corporate and commercial business. Technical know-how and experience are the strength of Prime Distributors. It differentiates from its competitors on strong technical staff to assist from pre-sale to post-sale and quick delivery across India.

After shifting from box-seller to solution provider, Prime Distributors has become a pioneer and bagged a lot of customers. Lenovo has played an important role in the growth and digital transformation journey of Prime Distributors. In a chat with VARINDIA, Raghu Gunuganti, CEO, Prime Distributors discusses about the company and how Lenovo has helped the company to transform

Kindly brief about Prime Distributors.

Prime Distributors is a company that is essentially into laptop distribution. In 2013, they realized the missing link in their integrated systems ecosystem and moved to be commercial PCs, components, and solutions providers. They moved from being pure consumer vendors since they believed that there were additional business opportunities for system integrators that nobody else was offering. As this progressed, they expanded into corporate and commercial business.

Prime’s strengths are that they have a good amount of experience in the industry, technical know-how, and are ready to take inventory when it is available. With a strong technical staff to assist from pre-sale advice to post-sale support along with quick delivery anywhere in India, Prime Distributors stand tall among the competitors.

They have also added storage solutions to their portfolio and have shifted the focus to government orders, gem portals, and corporate orders. Prime has recruited a sales force to strengthen its digital presence. The company also has a dedicated team that serves elite universities and educational institutions.

How is Lenovo instrumental in the growth of Prime Distributors?

Lenovo has provided Prime Distributors with a variety of corporate accounts and system integrators. They have been given access to distinct segments in which Lenovo is operating, which has been a thrilling and productive journey. Prime is currently adding the entire enterprise solution to its portfolio.

With some assistance from Lenovo, Prime has had the privilege of catering to Fortune 500 companies where they use and recommend various Lenovo products. They don't just sell and recommend but also help their customers understand what, how, and when to use their products to achieve the highest effectiveness.

Making the strategies more flexible to time has been a vital shift in switching from box-selling to solution-based providers. This represents a significant shift in the company which in turn helped them become a pioneer in this sector and has also enabled Prime Distributors to gain more customers.

How has Lenovo helped in the digital transformation journey of Prime Distributors? 

Lenovo has been a significant part of Prime’s Digital Transformation journey. They have provided the company with the latest technology and software, making their work more accessible and efficient. Prime highly recommends Lenovo as a reliable and innovative company. As per the company, the concept of Everything-as-a-service (EaaS) could potentially have a significant impact on the future of professional computing. In particular, this trend has been impacting the way in which businesses operate and the way that they interact with their customers.

Everything-as-a-service allows businesses to access large amounts of data and information quickly and easily. This trend could help companies save time and money, by not having to manage multiple systems or components.