EVERY INVESTMENT IS DESIGNED TO EMPOWER OUR PARTNERS TO SERVE CUSTOMERS BETTER

ANIL SETHI
Vice President & General Manager-Channels India, Dell Technologies

NEED OF A PARTNER PROGRAMME

Partners are an integral part of Dell Technologies’ business growth. Dell Technologies’ business is strongly supported by its global partner ecosystem and we continue to strengthen our partner ecosystem, with renewed focus and ample growth opportunities. Customers need partners whom they can trust and who can help them build the right foundation. They need partners who are technically proficient, partners who understand their businesses and what they are trying to accomplish.Together along with the partners, we’re bringing the solutions that enable customers, skills that simplify the complexities and capabilities that encourage innovation.

IMPORTANCE OF A PARTNER PROGRAMME

Dell Technologies continues to raise the bar on our promise of offering a simple, predictable, profitable partner program. These 3 tenets, along with the direct feedback from Partner Advisory Boards, Partner Summits and satisfaction surveys, guide the evolution of the Dell Technologies Partner Program. Simplifying our go-to-market structure, we have reduced our core product segments from seven to three, as part of widespread channel enhancements. We are making big investments to deliver self-service tools, a simpler program and more streamlined processes. Every investment is designed to empower our partners to serve customers better, to help them modernize their infrastructure and to deliver business outcomes faster than ever before. Dell has globally launched the new Payment Flexibility Program (PFP). The program offers more choice and predictability for our customers.

MAIN CONCERNS TO ADDRESS

It is critical to design a simple, predictable and profitable partner program which benefits the partner ecosystem and enables them to support their customers. At Dell, we continue to invest heavily in refining and developing a world class partner program and we ensure that our partner’s feedback is implemented effectively to improve the program.