eScan wants to be the preferred security partner for its customers

Govind Rammurthy
MD & CEO
eScan

Brand Positioning vs. Marketing Tactics 

We will continue to invest significant time in staying ahead of the technology changes and trends to provide real-time security solutions for our customers from any kind of cyber threats, be it the emerging threats involving IoT or sophisticated malware attacks, such as ransomware or any other kind of emerging threats. As a part of our Vision 2020, we want to be a brand leader among IT security products and solutions in India, and will realign our channel and product policies to accelerate growth. 

Though online marketing is growing, our offline channel market is still the largest, due to the consultative mode of buying behavior for technology products in India. The users normally purchase from a trusted source to ensure timely support and service for their devices. Our channel partners are well versed with our products and solutions, guiding consumers with the right product and thus ensuring higher customer satisfaction. 

Good data for a Good Brand Strategy 

Every progressing organization, in today’s world, needs to work its marketing and branding strategies around data that pertains to buying patterns of customers. Needless to say, eScan also invests significant resources in order to align its branding strategies to be data-driven. In line with this, every part of the buying experience of channel and/or customer is recorded and tracked, and, co-related with any branding or communication activity being performed. This helps us to create more efficient and productive strategies for any specific region or market segment. 

Impact of Digitization on organizational security

IoT, Ransomware, Banking Trojans and Crypto Currency mining malware will dominate 2018. These growing and complex cyber-attacks would warrant much desired proactive security solutions that are designed based on AI and Machine learning that will help in tracking the patterns in real time and mitigate the risks. The rampant growth in digitization has created an uneven security threat due to sudden growth in user bases, and organizations have not been able to ramp up their security solution to secure their networks. This is evident from the recent spate of data leakages from large banks, to ecommerce and food related sites.

R&D driving Growth

With over 2 decades of being a pure-play IT security solution provider, eScan is well poised among its global peers owing to our strong R&D team. We as the security solution developers, have been continuously building and strengthening our technology that use the latest Artificial Intelligence to IoT based specific solutions that will be ready for the next wave of change in IT adoption. With our prolific R&D processes, eScan is today chosen as the preferred security partner by enterprises for our agility to provide customizable security solutions for small to large enterprises.