Era of Digital Revolution ..... wait and watch

S.Mohini Ratna,
Editor-VARINDIA

With the increasing clout of e-commerce as a result its being a rule rather than an exception, consumers are evolving rapidly. As can be gauged from the experience that in day to day business apart from the traditional mediums we need to focus on innovative digital marketing techniques. With digital technology fast becoming an integral part of today's customer lifestyle, it is destined to be both a medium of communication and transaction. Hence, it is in essential fitness of things that brands and businesses should go all out to build consumer experiences that has the potential of maximizing Attraction, Engagement and Commerce for sustaining the growth curve. Creation of breakthrough ideas having transforming impact stems from a comprehensive understanding of the unbeatable combination of technology, strategy & creativity.

Though social media has emerged as a tool which can act as a vox populi, we must keep in mind that the first rules in business stipulate that we must keep shy of bringing up controversial subjects with co-workers, colleagues and customers. For instance, most of us take an ambivalent approach in creating distinct line of demarcation between our professional and personal lives. Added to this, a much talked about niggling new Facebook feature is aggravating the situation.

India has been a beacon of hope whenever the world was in the grips of slowdown in past. However not-so-good-performance of the India economy in recent quarters has been result of the problems at home. If these problems are not addressed in the right earnest, it will be an ominous portent for the future. Besides, there is urgent need to invest in the human capital because it is the transition towards knowledge-based economy is the norm these days.

Businesses are faced with difficult challenge of bringing the finest technology with affordable price component. Experts are devising new mantras on how to scale challenges on technology optimization. Cloud computing market in India is estimated at around $400 million and is expected to reach $4.5 billion by 2015, where the major proportions of the revenues are generated from SMEs, which is the backbone of Indian economy. A closer look at the bottom line of businesses will reveal that the cloud is not just hype; it's a real market shift with real customer adoption and growing demand.  Additionally, the cloud will compel solution providers to make certain changes to their business models.  

We have to wait and watch for the Indian economy to bounce back!!!