Equisoft acquires Pennsylvania based CRM firm Grendel

Equisoft has announced the acquisition of Grendel. Founded in 2004 and headquartered in West Chester, Pennsylvania, Grendel is a high-end development firm specializing in the financial services industry with a wide variety of industry connections and relationships.

Rana Biswas, APAC Sales Director at Equisoft, says, “The Grendel acquisition advances Equisoft’s global growth strategy and the company’s plans to further develop the CRM and wealth technologies verticals. The robust and scalable CRM platform of Grendel will be a great complement to Equisoft’s existing CRM platform which is more insurance focused. The broad suite of related products such as WealthElements will highly benefit our customers and will bring end-to-end seamless experiences for our clients in the wealth management industries.”

With Grendel on board, Equisoft’s wealth management solutions are completely equipped to address all the road blocks existing in the industry.The flagship application suite Grendel is an advanced web-based and mobile practice management solution built for financial advisors, broker-dealers, RIAs, and their clients. Grendel’s modules include exhaustive client information management, compliance management, wealth management, account aggregation, email and file archive, client portal, practice management tools, advanced analytics capabilities, and more.

Grendel’s CEO Aaron Guidotti comments, “Our team is thrilled to become part of Equisoft and we couldn’t be more excited as to what that means for our customers. Equisoft is a fast-growing global powerhouse – and the resulting combination of our respective platforms is an ecosystem unmatched in our industry. This is a win-win that will allow us to evolve while staying true to the mission that has guided us so far: making advisors’ lives easier.”

Featuring a strong lineup of integration partnerships with leading custodians and other third-party data providers, Grendel offers one of the most comprehensive CRM-centric systems available to advisors today. By leveraging the platform’s integrations, advisors can manage client relationships, execute trades, handle compliance tasks, generate performance reports, and e-sign documents all in one place, which translates into great efficiency gains.

Equisoft has invested in expanding its solutions with several acquisitions in recent years, all of which are contributing to build end-to-end and seamless experiences for their clients in both the insurance and wealth management industries.