EPSON unveils its new color inkjet printer – PictureMate PM520

Epson has announced the launch of PictureMate PM520, an upgraded and improved version of the super successful photo printer, PictureMate PM245. The PictureMate PM520 offers borderless photo printing up to 5x7” and printing with border up to A5 size. The product is perfect for small photo studios as well as tourist photographers looking for instant prints due to its portability, and fills in the requirement of printing 4x6, 5x7 and A5 prints. The product is wireless and supports Wi-Fi and Wi-Fi direct along with other Epson connect features. The printer consists of a 2.7” LCD screen and supports connectivity with an SD Card. The new printer comes with an optional battery and a warranty of 1 year or 13,000 prints (whichever comes first).

Epson entered the instant photo printing market a decade ago with PictureMate PM100 which was mainly targeted towards home/personal use. With the introduction of the PictureMate printer from Epson, photo studios could print photos in-house which reduced the output time to deliver the final product to the customer. This difference leads to a vast increase in business for photo studios. PictureMate brought in superb quality of prints with ease of maintenance and low cost of print. The market for instant photos at tourist spots flourished rapidly, thereby creating a livelihood for a huge number of people.

Industries have evolved and become fast paced. Photo studios are interested in servicing their customers faster. Even at tourist locations, customers want instant printouts of their photos rather than coming back at a later time to receive the final photo printout. Considering the requirement of the market for instant photo printouts, the PM520 is a rugged, compact and portable printer that can be used by photo studios and photographers at tourist locations for instant photo printouts.

Commenting on the launch, Siva Kumar, General Manager, Inkjet Printers, said, “We are excited to announce the launch of our new PictureMate printer – PM 520. We have recognized the need for an upgrade from PM245 in the market, and through PM 520, we aim to fulfil the requirement for printing 4x6, 5x7 and A5 outputs in studios and tourist locations while keeping the product handy and compact.”

The PM520 costs Rs.19,999 (MRP), while the refill cartridge costs Rs.1,429 (MRP). The PictureMate printer from Epson is the most preferred product in the photography market. The brand, Epson is known for its high quality, efficient products that are used by millions of users around the world.

More details of the product are given below:

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