ECS focuses on customer’s demands while designing its products

Rajshekhar Bhatt
Country Manager
Elitegroup Computer Systems

Brand Positioning vs Marketing Tactics

At ECS, we differentiate our products with better cost to performance indices. ECS is our parent brand. And in recent times with our focus on mini PC, which is further branded as LIVA, we have undertaken many activities to enhance our brand presence. We design products keeping customers in mind and offer them solutions based on their pain points and accordingly design our go-to- market and marketing strategies for our products, model and brand. 

We believe marketing is the first impression which one needs to make to the outside world and that decides the end-clients. Right from product design to after-sales support, we believe in transparency which helps us to get the desired respect from all the partners, starting from the value chain to the clients.

 
Good Data for a Good Brand Strategy

Data is very critical in today’s time. One needs to be clear and clever while using the data effectively. At ECS, we do not want a situation of excess data and get de-focused from the real useful data. We want that data which we can put it to good use for growing our business.

Digital Transformation – An Opportunity

Digital transformation is a well-known concept in today’s business environment. It holds many new opportunities to grow, both for enterprises and startups. It also helps to establish new branches of business and this is resulting in companies to embrace innovation, ensure effective customer engagement, bring in fresh ways of thinking, and empower a company to make well-informed decisions as a collective whole.

Also, the growing connectivity of people, machines, and businesses has changed market demands. In order to keep up and stay competitive, businesses must adjust to these demands by digitizing their processes and business models.

Taking a cue from the recent developments, ECS has over the years tried to come out with products which help India to progress in the right direction, be it supporting Digital India, Green Technology revolution, to name a few. With its superior design and products, it helps organizations save on infrastructure and energy consumption costs, and help India eventually grow.

R&D driving Growth

At ECS, we keep customers in centre stage and accordingly make our business plans for any new product or technology breakthrough. We have been able to achieve that with the help of our dedicated R&D Engineering team based at our Global Taiwan Headquarters.