eBay India unveils Online Campaign for Cricket Fans

eBay India has unveiled its latest integrated campaign "Match Se Pehle eBay Pe Shopping" for the T20 cricket season which is specially designed to encourage shopping on eBay India before a match. This campaign is created by Law & Kenneth through a series of TVCs or advertisements

This campaign is targeted at cricket enthusiasts in the age group of 18–40 years. The TVCs are based on quarrels between a husband and wife over viewing cricket matches and how husbands please their spouse by shopping online before the match.

Muralikrishnan B., Country Manager, eBay India, said, “Our new campaign has been created specifically for cricket fans to provoke shopping during the tournament, before, during or after a match. The intent is to get consumers to shop through their tablets, smartphones and laptops to highlight the convenience factor of shopping on eBay India allowing the sporting fan to enjoy his match in peace while keeping their spouse happy.”

Charles Victor, National Creative Director, Law & Kenneth, added, “Rather than just work with the insight that women hate having men glued to the television during cricket season, we included the fact that men really do not know what works with women. So while it seems like nothing’s changed, in the end men realized it worked. That was the part we had to get right.”

Simultaneously, throughout the T20 season, there will be a Mega Sale on eBay India between 1PM to 4PM with deals on popular products from categories such as apparel, accessories, fashion, personal care, gadgets, technology products, fitness and health-care.