Ease of doing business is our moto and we follow it while working with our partners

Sanjoy Bhattacharya
IT Head, ViewSonic India

Need of a Partner Programme 
Partner Programme is not only a business strategy but also an ecosystem of businesses that offer sales, marketing, implementation of services etc. I believe that partner has bigger spectrum than the so called sales partners. Starting from logistic Partners who are the backbone, creative partners who are in demand generation and Distribution partners who are giving after sales service to Partners - ViewSonic India is committed to all its partners for their development. We have been constantly working on carefully designed and well-run incentive programsto rouse sales force, motivate marketing staff, or reinvigorate our channel network. Partner programs allow us to expand distribution channels, improve industry knowledge, support marketing efforts,increase lead generation, and deliver a 360-degree solution.

Importance of a Partner Programme 
In the ever-changing business environment, it's essential that we keep focusing on innovation to deliver customers a better experience and product. “Knowledge is the Key”& “Customer is the God”. Keeping this mantra in the neo-normal age, we at ViewSonic have long term Sustainable investment to grow our brand where we invest to marketing partners. We do have tactical investment for geo specific region through certain set of retailers, e-commerce, and omni channel partners.Hence, we make strategic investments across different verticals including sales, distribution, and R&D so that we can better understand the customer needs and provide our partners with the right kind of skills and knowledge to bridge the gap. Growth in skillset of our partners directly helps us in exponential ways.

Main Concerns to Address 
We at ViewSonic India, always try to ensure simplified and transparent process to build trust and credibility amongst our vendors and partners. “Ease of doing business” is our motto and we follow the same while working with our partners. The epicentre of the problems is the issues that start from overestimating the market and no dump stock. So, while we make any program, we ensure the right proportion for everyone & balance of interest by quick conflict management. ViewSonic is committed to Indian partners for sustainable, long term & transparent working.