EARLY INVESTMENT HAS ALSO HELPED PARTNERS SEE A SIGNIFICANT UPTICK IN CLOUD BOOKINGS

RAGHURAM KRISHNAN
Director-Partner, Citrix Systems India Pvt. Ltd.

NEED OF A PARTNER PROGRAMME

Partner Programs are a key tool to reward, recognize and drive the behaviour of a partner organization towards achieving common goals and objectives set by both organizations. A healthy partner program not only helps build and continue businesses with incremental opportunities around this, but also helps drive success for both an individual and pan ecosystem level. With Citrix Partner Programs, we provide our partners with incentives that help them to drive and boost opportunities for their businesses. Along with driving business, our partner program also helps them earn the trust of their customers as an expert in secure digital workspace technologies.

IMPORTANCE OF A PARTNER PROGRAMME

As a channel-driven enterprise, enabling our partner programs to best suit our partners’ needs has always been a priority for us. We’ve been accelerating customers on cloud, since we have a large drive there. We have been enhancing our programs primarily to make sure that our partners have a jump start, while also teaching them how to use micro-edge services to build applications. Early investment has also helped partners see a significant uptick in cloud bookings, aiding their understanding of how the system works. At Citrix, we believe in aiding and enabling our partners to drive growth and bring that value as a differentiator into the workspace story.

MAIN CONCERNS TO ADDRESS

For us at Citrix, virtualization, cloud, and digital workspace have been the key focus areas while putting together our partner programs, where we have also been performing better than most. Partner programs are basically about selling value. Helping partners understand the value that they can bring to Workspace, and making sure that we are accelerating cloud, has helped our programs to be successful. One of our key initiatives has also been educating and enhancing our partner skill sets. Our partners’ long-term engagement with our initiatives comes from how they are able to build unique and differentiated businesses around some of the capabilities that we facilitate.