NEWS

Dyn helping customers to Monitor, Analyze and Plan the Internet

By VARINDIA - 2015-02-25

Martin Ryan – VP, Managing Director, Asia Pacific - Dyn in his interview with VARINDIA shares his views on how India as a growing internet company presents myriad opportunities to a company like Dyn and how he plans to leverage it with help of his company’s key competencies -

Could you briefly tell us more about your company and about your core competencies? How strategic do you feel would the Indian market be in terms of your area of work?

Dyn is a cloud-based Internet Performance company. We help our customer monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivalled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever. The company is uniquely positioned to help our customers across the globe with an unmatched capability to convert insight and intelligence into action.

Internet performance is dynamically affected by many factors including geography, network infrastructure, peering operations, failures, attacks, peak events and time zones. Fortunately, help has arrived. New cloud-based Internet performance management (IPM) services provide valuable insights into the dynamics of the Internet so companies can make better-informed network planning and partnering decisions and deliver better customer experiences and business results. Dyn is critically important to companies because it provides monitoring, analysis, and planning of the Internet. What big plans do you have for the Indian market with respect to business opportunity, size of business and reach?

Internet performance is driven by proximity to the end users. More than 40% of global Internet users are now based in Asia Pacific, according to a report by ComScore, a digital analytics company.

Asia Pacific is home to some of the most innovative and fastest growing companies in the world. In fact, seven of the Alexa Top 25 websites are headquartered in the Asia Pacific region. Dyn already has more than 13% of its customers, both businesses and consumers, in the region. We estimate that our Asia Pacific business will double in size in the next 18 months, now that we have local presence and support for our products and services in the region.

India presents one of largest and growing internet markets in the world. Prime Minister Modi’s Digital India initiative, in our understanding, is set to accelerate that growth. Dyn can help local and international companies respond to that growth as we already have infrastructure within India connected to our global network.

What does your client base comprise of globally?

Companies like Twitter, WhatsApp. Etsy, Zillow, Acquia, Groupon, Netflix, Linkedin, Spotify, Orbitz, Box, The Guardian, Al Jazeera, Ustream, PayPal and many others, all rely on Dyn software to engage customers and generate revenue.

How significant is Big Data & Analytics to your line of work? For that matter do you also initiate partnerships with any Analytics firm?

Big Data and Analytics are incredibly valuable if that information helps you make better decisions. If it doesn't, it is just noise. For the past ten years, Dyn has been capturing actual data on Internet Performance to develop the insight and intelligence we use to create the products and services we offer today. We continue capturing and feeding this information in real time into insights we share, which enable our customers to make the best decisions with their traffic as possible ensuring the best experience for their end user.

What are some of the major challenges Dyn tries to solve with regards to internet performance of its clients?

Two of the biggest challenges we see are -

(1) Companies embracing the cloud and (2) Others having a hybrid solution with some assets in cloud, some on their own network. Both entail making decisions between utilizing multiple cloud providers as well as their own network. A key Dyn strength is to help companies manage this transition and understand the best mix to reach their ultimate goal and brand experience.

Analyzing cloud performance, Gartner recently found that over 70% of enterprises will be moving apps and services to the cloud in 2015. DII shows how Cloud companies serve your customers through Internet connections. This is especially true for the APAC region because many Cloud companies are new to the region. For instance, Amazon AWS has two hosting locations that could serve the South Korean market – Singapore and Tokyo. Intuitively, Tokyo, being closer, looks like the best choice. But, DII visualizations, in this case, show that Singapore provides better performance.

With companies heavily relying on the internet today for doing most of their business, would you like to share as to why and how important is it becoming to keep a check on the health and performance of the internet?

User experience is essential for doing business online and it is no longer ok to just measure page download times. One needs to consider the following -

Put your content closer to your customers Cut down the distance your content has to travel to reach your customers, which will make a faster experience for them and reduce connectivity issues. Put your data centers and cloud hosting environments where your customers live. For example, many Dyn customers leverage multiple content locations for redundancy and performance, as well as, Content Delivery Networks (CDNs) to ensure availability and speed.

2. Route for success Dyn enables geographic and performance based traffic management and directional routing that leverages our global Anycast DNS network. In lay terms, that means that Dyn’s global network presence and services will point those trying to reach your website to your closest data center anywhere in the world. For example, Dyn routes a customer in San Francisco to your Palo Alto data center, rather than to New Jersey. Faster routing means a better visitor experience.

Monitor the Internet Many companies focus on their internal IT/office network. But the Internet is another critical part of every company’s business network. You need to be aware of how technical bottlenecks, natural disasters, even political upheavals can affect how long it takes for visitors to reach your site, or what sort of experience they’ll have once they do. For example, while the Internet is highly optimized, it’s not necessarily being optimized for your business. Internet traffic to your website may take a much longer path than necessary, simply because it’s saving someone else money.